Market Segmentation of Milo Nestle

Identify Market Segment

Demogrhapics
@ Life Cycle: Single, Married, with children
@ Age group: for 6 - 10 years old can consume this products
@ Income: All income of part, can buy this product, because this product available for cheap product like    
sachet product. So, everyone can buy this product
@ Sex : Male and Female, can consume this products
@ Religion: All religion, also can consume this products

Psychographics
@ Education: All degree of education. Why? Because all degree know about this product self, like price, benefits of product.
@ Life style: Ordinary life style. Why? Because this product not especially for high class for everyone. So, all class can consume this product.
@ Attitude: Ordinary attitude. Why? Because this product is very famous and everyone know about this product.

Advertising: 
Milo Nestle include ads on Electronic Media like Television and from internet and  Non electronic Media like print media.

From Internet, we can open this website at www.milonestle.com

Customer Needs and Behavior
Milo nestle include by Physiological needs. Why? Because We know that product is popular and everyone can buy and consume this product in every time and everywhere.


Purchasing Behavior
@ Where: This products can buy at Hypermarket, supermarket, mini market, shops.
@ When: consumer can consume and buy this product in every time when they want.
@ How: consumer just buy package or carton

Loyalty Programmes
Provide support to match like foot ball, badminton club and more.